Abstract Small and Medium Enterprises (SMEs) have widely implemented social media as
part of their communicative strategies. However, there are few studies on the development of …

Social media has become an important channel for marketing and management of
enterprises, but the effects of social media capability on firm performance has not been …

The advent of online business has changed the pattern of doing business recently. This
circumstance puts more pressure on SMEs to sustain their position in the fiercely competitive …

Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

Purpose Mobile social media (MSM), an interaction, exchange of information and creation of
user-generated content, mediated by mobile devices, is becoming the locomotive that drives …

This paper aims to explore the relationship between information technology (IT) capabilities
and competitive advantage, with organizational agility as a mediator, in the case of micro …

Social media has swiftly established itself as a primary source of products' information for
customers. Nowadays, Small and Medium-size Enterprises (SMEs) can use social media to …

This article explores critical areas for enhancing the competitiveness of SMEs in the
globalized economy. Due to the fiercer nature of current competitiveness, the business …

This article analyzes how social media use improves MSMEs' marketing performance by
integrating uses and gratification theory and entrepreneurship theory. Data collection used …

The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …