Marketing Performance is one of the weaknesses of SMEs in many previous studies. This
study aims to bridge the research gap between Social Media Marketing and improve …

Social media has become an important channel for firms to market and promote their
brands, products, etc., but research on its marketing effect, especially the effect of different …

Electronic commerce is becoming a significant hub for sourcing products/services which
helps organizations to connect with potential customers and gain competitive advantages …

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

Purpose This paper aims to build on affordance theory from a discovery perspective, to
illustrate how motivations and goals behind enterprise social media adoption by companies …

The Covid-19 virus that spreads globally has an impact on economic growth in Indonesia.
Several business sectors have experienced a decline in performance due to the …

SMEs play an important role and have been major contributors to the socio-economic
development of Malaysia. However, due to increasing number of competition, many …

The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …

This paper explains the importance of understanding the practice of social media in small
and medium enterprises (SMEs) in the context of performance enhancement. Data was …