Objective: This study examines the influence of digital marketing capability on Micro, Small,
and Medium Enterprises (MSMEs) performance and the role of environmental dynamism as …

Social media has become explosive, permeating every sphere of the socio-cultural lives of
individuals and businesses, and causing nations to technologically evolve. The dramatic …

Internet-based social media delivers huge benefits to SMEs. There is, however, little
research into whether SMEs in Gulf Cooperation Council states use it to gain competitive …

The purpose of this paper is to investigate whether the entrepreneurial orientation (EO)
provides a mediation effect on the relationship between the use of social media and both …

Digitalization offers unprecedented opportunities for entrepreneurial small and medium-
sized enterprises (SMEs). However, many entrepreneurial SMEs lack resources and …

Social media use is becoming Widespread, and SMEs need to administer this method to
realize their strategic objectives. SMEs find it imperative to adjust their approach to the …

Social media platforms (SMPs) have become a key source of success for many
organizations in today's complex business environment due to advancements in information …

One widely accepted theory on media use is media richness theory. However, media
richness theory was developed without consideration of new electronic media and the many …

Purpose–Small and mid‐sized enterprises (SMEs) are facing challenges in an increasingly
fierce environment. This paper aims to explore the promise of information systems (IS) in …

This article assesses the value of the capabilities developed through the use of Information
Technology (IT) in Small and Medium Enterprises (SMEs), by analysing whether these …