This review paper delves into the transformative impact of big data and analytics on strategic
marketing decision-making. Examining the integration of vast datasets and analytical tools in …

The burgeoning field of big data analytics has revolutionized the landscape of marketing,
offering unprecedented opportunities for personalized marketing campaigns. This review …

Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …

This paper explores the substantial influence of big data analytics on marketing efficiency
and effectiveness in the digital era. A thorough review of current academic literature …

Big data analytics have been embraced as a disruptive technology that will reshape
business intelligence, particularly marketing intelligence, which has have traditionally relied …

This paper critically examines the role of Big Data in shaping contemporary business
strategies, highlighting its transformative impact across various sectors. The study delves …

The sheer volume of data on consumer behaviour and processes available to organisations
is unprecedented. Computers and smart devices such as smartphones, smart cars, smart …

In the dynamic landscape of modern business intelligence, Big Data Analytics has emerged
as a transformative force, reshaping the way organizations derive insights from vast and …

Our newly digital world is generating an almost unimaginable amount of data about all of us.
Such a vast amount of data is useless without plans and strategies that are designed to cope …

Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to
marketing and business analytics. Investment marketing analytics can create value through …