Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

This book focuses on the role of social media as the next major game-changer. Social media
has emerged as the defining trend in the last decade and continues to restructure …

Marketing researchers and practitioners show significant interest in understanding the
opportunities and usage of the phenomenon of social media and its usage in marketing …

Social media has recently gained tremendous fame as a highly impactful channel of
communication in these modern times of digitised living. It has been put on a pedestal …

We are delighted to announce the publication of the book, titled Contemporary Issues in
Social Media Marketing.'Social media'is a broad term used to describe websites that connect …

Social media has provided endless opportunities for marketers, fuelling their desire to learn
more about their consumers through this dynamic online environment. Yet many …

Social media applications have been extensively used and adopted by individuals and
organisations in most aspects of daily life. Likewise, researchers have spent much effort in …

Technology is ubiquitous and it is impacting society with each rapid change it undergoes
itself. We're seeing a vast transformation via the Internet and the rise of social media. In fact …

People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …