Background As wine has become more than just a drink, exploring wine consumer studies
provides a better understanding of various factors that shape the wine industry. Therefore …

The goal of this discussion paper is to foster the debate among scholars on some of the key
issues that are currently challenging the impact of academic wine consumer studies and …

Purpose Wine as a research topic continues to address a plethora of diverse contexts. In
consideration of this scope and abundance of wine literature, this study aims to provide …

The goal of this study is to provide a comprehensive review of the academic research into
wine marketing over the last three decades. Data from 1135 wine marketing-related …

Background Understanding how people perceive and value health aspects of wine may
help to promote sustainable consumer behaviour and the development of healthier wine …

Understanding wine consumer behavior: Recent insights and open issues-Research into
the processes underlying consumer behavior related to wine has made great strides in the …

Purpose The wine market has witnessed intensified competition across all aspects.
However, there is a limited systematic assessment of wine marketing literature. This study …

Purpose The purpose of this paper is to systematically review the body of work featured in
the International Journal of Wine Business Research (IJWBR) since its transition from the …

Wine is complex alcoholic beverage composed of a wide array of sensory and product
attributes. Therefore, while wine is an interesting product to research consumer preferences …

Due to socioeconomic changes, the demand for and interest in alcoholic beverages have
recently been increasing. Among various alcoholic drinks, consumer preference for wine …