Purpose Among the growing interest towards market segmentation and targeted marketing,
the current study adopted a scientometric approach to examine the literature on wine …

Through habit formation and the acquisition/reinforcement of liking for alcoholic beverages
over time, consumption and exposure may shape wine sensory preferences. Aiming to …

I am honored to be taking over the editorial reins of the Journal of Wine Research (JWR). I
am also grateful for the wonderful foundation work done to the journal by Tim Unwin, and …

Purpose This paper aims to explore the emerging wine market of Ukraine. Specifically, the
study examines Ukrainian consumer attitudes toward local wines and provides profiles of …

To better understand consumer decision making processes while purchasing wine it is
important to identify which attributes consumers actually rely on and how they perceive and …

The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and
bulk wine. Our analysis explicitly investigates the patterns and determinants of consumption …

In the Netherlands, it is forbidden by law to taste and sell wine in the same room, even if the
buyer only places an order for delivery and no actual exchange of money and wine takes …

Consumers normally taste wines blind in traditional sensory consumer research, focusing at
explaining how core wine product characteristics influence consumer evaluation. In reality …

This research investigates wine drinkers' engagement with sparkling wine, including why
they drink it, how they evaluate it, and certain country‐based preferences they have for it. It …