D Sykalia, Y Chrisostomidou, IK Karabagias - Beverages, 2023 - mdpi.com
Given the lack of data regarding the preferences, behavior and habits of wine consumers in Greece, the purpose of the present study was to investigate consumer trends and explore …
There is a dearth of information in the knowledge base about who the chardonnay consumer is, what their wine-consumption metrics are, what sensory characteristics they associate …
K Rinck - International Hospitality Review, 2023 - emerald.com
Purpose Wine consumer behavior has long been a topic of discussion among scholars and industry professionals aiming to understand the underlying predictors of key behavioral …
EC Thach, JE Olsen - International Journal of Wine Marketing, 2004 - emerald.com
Recent marketing debates in the wine industry highlight two distinct viewpoints on how new wine consumers are created—through lifestyle choices or via lifecycle maturity. Qualitative …
The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in …
B Grohmann, C Peña, A Joy - Journal of wine research, 2018 - Taylor & Francis
This research examines to what extent and in what ways two distinct groups of wine experts differ in their assessments of the same set of wines. Whereas previous research focused on …
W Lyons - Wall Street Journal online, 2015 - businessinternational.it
HOW MANY BOTTLES of wine do you think were produced last year? A friend and I were trying to figure out an answer to this question over supper the other day. I won't embarrass …
HL Wolf, SC Morrish, J Fountain - International Journal of Wine …, 2016 - emerald.com
Purpose Consumer perceptions and motivation for luxury consumption are extensively investigated in the existing literature, although studies have largely focused on branded …
L Lu, I Rahman, CGQ Chi - Cornell Hospitality Quarterly, 2017 - journals.sagepub.com
This study examines whether knowledge exposure and supreme wine attributes such as appearance, aroma, taste, and hangover avoidance influence consumers' quality evaluation …