Wine quality maybe understood under two perspectives:(a) commercial quality, intended to
satisfy overall consumers, and (b) fine wine quality, aimed at achieving a product with …

Given the lack of data regarding the preferences, behavior and habits of wine consumers in
Greece, the purpose of the present study was to investigate consumer trends and explore …

There is a dearth of information in the knowledge base about who the chardonnay consumer
is, what their wine-consumption metrics are, what sensory characteristics they associate …

Purpose Wine consumer behavior has long been a topic of discussion among scholars and
industry professionals aiming to understand the underlying predictors of key behavioral …

Recent marketing debates in the wine industry highlight two distinct viewpoints on how new
wine consumers are created—through lifestyle choices or via lifecycle maturity. Qualitative …

The wine market is very heterogeneous and complex, being the knowledge of the behaviour
and attitudes of consumers a key tool to design efficient marketing plans, namely in …

This research examines to what extent and in what ways two distinct groups of wine experts
differ in their assessments of the same set of wines. Whereas previous research focused on …

HOW MANY BOTTLES of wine do you think were produced last year? A friend and I were
trying to figure out an answer to this question over supper the other day. I won't embarrass …

Purpose Consumer perceptions and motivation for luxury consumption are extensively
investigated in the existing literature, although studies have largely focused on branded …

This study examines whether knowledge exposure and supreme wine attributes such as
appearance, aroma, taste, and hangover avoidance influence consumers' quality evaluation …