The main aim of the paper is to create a model of the key elements affecting the use of
innovation in marketing management on base of detailed analysis of literature and …

The aim of the paper is based on detailed analysis of literary sources and carried out
research to develop a model development and implementation of innovation strategy in the …

Abstract LENDEL, V., VARMUS, M.: Identification of the main problems of implementing the
innovation strategy in Slovak businesses. Acta univ. agric. et silvic. Mendel. Brun., 2012, LX …

First of all, for creating competitive advantages of Kazakhstan enterprises in markets with
high competition it is necessary to rethink the scope and role of marketing in management …

Development and implementation of innovation strategy requires increased attention of the
businesses. Rather than the business acceding to its implementation needs to know the …

Purpose: The purpose of this work is to presents the concept of innovation and its function in
an enterprise. The sources and types of innovations have been described in this work …

The issue of implementation of innovation strategy is still little explored in practice-applied
field of innovation management. In business practice are encountered more errors on the …

In rapidly changing and developing world, the importance given for the concept of
innovation appeared as an inevitable factor for the firms to obtain sustainable competitive …

Enterprise's competitiveness and strategic position are influenced by numerous factors.
Market factors represent significant group that cause the need for developing new business …

In his work, a prominent Czech expert on innovations,(Valenta, 2001), reached the
conclusion that current tougher and tougher competition, globalization of production and …