Purpose The basic purpose of this paper is to find out library professionals how these
libraries perceive the importance of social media and emerging technologies what would …

Purpose The aim of this study is to determine the relationship between social media and
libraries in terms of marketing. The present research is to find out the factors and impact as …

The prime purpose of the study is to investigate the concept of social media; the impact of
social media, the importance of social media, and the issues of using social media in …

Purpose The purpose of this paper is to examine the use of social media in the marketing of
academic library resources and services in Kuwait and identifies the factors related to the …

Marketing is an important component of libraries and other information centres. In the past,
few approaches where used for marketing library collections and services. However, the use …

Social media provides more opportunity for libraries to reach the user community, target
specific audiences, and give them a chance to interact with the library. The whole business …

In a traditional setting, marketing Library and Information Services (LIS) had been a
challenge. Social Media (SM) has opened new platforms for librarians and information …

The developments in Web technology are creating more friendly, social, and fun
environments for retrieving and sharing information and one of such is social media …

The use of various social media tools in libraries is not a new topic and is in vogue for more
than a decade now. Academic libraries around the globe are widely using social media tools …

Social media and social networking sites have become a vital part in everyone's daily life
and users of social networks are increasing. This study aims to review and highlight the …