The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …

The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …

Social media platforms have been utilized by marketing strategists to establish brand identity
and awareness and to garner sales. However, translating public participation to financial …

The purpose of this study was to examine the effect of Social Media Marketing variables on
Purchase Intention through Brand Awareness. The analysis that be used is path analysis …

The following study was conducted to determine the impact of social media marketing on
building brand loyalty through customer engagement in Jordan. The current trend of using …

This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried
out by companies/brands have a positive impact on their brand equity, e-WOM distribution …

ASIAN JOURNAL OF MANAGEMENT RESEARCH Role of social media marketing to enhance
CRM and brand equity in terms of purchase intenti Page 1 ASIAN JOURNAL OF MANAGEMENT …

Social media has become the modus operandi of the 21st century. Building on the
foundation of Web 2.0, social media applications have facilitated unprecedented growth in …