Commercial and regional brewers are increasingly investing in environmental sustainability
equipment that reduces input use, operating costs, and environmental impacts. These …

Breweries across the country are investing in energy efficient and low-carbon brewing
practices. Drawing insights from the sustainable consumption and ecological economics …

We investigate whether beer drinkers are willing to pay a price premium for organic beer
compared to conventional beer. Moreover, we identify subgroups of consumers with different …

In an increasingly saturated global market, winegrowers and wineries have an opportunity
for product differentiation born out of environmental and social pressures coupled with …

Beer brewing is a water intensive industry, which has led breweries to adopt different water
conservation practices such as buying water offsets or using reclaimed water. In order to …

This paper aims to shed light on the determinants of sustainable products' purchase
intention, with a focus on sustainable beer. Specifically, three determinants related to the …

The organic beer market is in its infancy, but the product category is growing at a high rate.
This study evaluates how information about organic status affects consumers' willingness to …

Purpose–The purpose of this paper is to explore the degree of consumer interest in an eco‐
labeling program for the Ontario wine industry and determine whether there is a willingness …

Common marketing strategies include emphasizing products'“green” or environmentally
friendly attributes and characteristics to appeal to a growing market of environmentally …

Previous research indicates that consumers have a higher willingness to pay (WTP) for food
products grown using sustainable production methods due to the perceived environmental …