With the proliferation of large screen stereo display systems, major consumer product
manufacturers are using this technology to test marketing ideas on consumers. One of the …

Immersive Virtual Reality (VR) has positioned itself as an extension of the world that we live
in. VR applications have provided us with amplified and interactive environments that can …

Immersive Virtual Reality (iVR) is rapidly altering the world we live in. Studies have shown
that people exhibit similar behaviours and reactions in virtual retail scenarios, thus making …

Understanding the behaviour of customers and creating a meaningful and positive customer
experience is essential for retail businesses to gain sustainable competitive advantage …

With the improvement of technology, internet shopping has expanded tremendously across
the world. Customers may now buy products from anywhere and at any time due to the …

Immersive virtual reality technology enables the experience of feeling 'presence', that is, to
have the feeling of being in an immersive computer-supported room. Because these …

With the high growth and prosperity of e-commerce, the retail industry needs to explore new
technologies that improve digital shopping experiences. In the current technological …

Transitioning into the 5.0 era of society, characterized by intense rivalry across multiple
domains intimately linked to societal demands, is marked by a multitude of commercial …

The application of virtual reality in human activities has been rapidly growing during the last
decade. Shopping for food is an important part of people's daily lives. As overnight delivery …

The objective of this research was to explore whether virtual reality can be used to study
individual food consumer decision-making and behavior through a public health lens by …