Abstract Big Data Analytics (BDA) is an emerging phenomenon with the reported potential to
transform how firms manage and enhance high value businesses performance. The …

Purpose The study examines how firms may transform big data analytics (BDA) into a
sustainable competitive advantage and enhance business performance using BDA …

Big data analytics (BDA) are gaining importance in all aspects of business management.
This is driven by both the presence of large-scale data and management's desire to root …

Despite the popularity of big data and analytics (BDA) in industry, research regarding the
economic value of BDA is still at an early stage. Little attention has been paid to quantifying …

Despite the publicity regarding big data and analytics (BDA), the success rate of these
projects and strategic value created from them are unclear. Most literature on BDA focuses …

Despite numerous testimonials of first movers, the underlying mechanisms of organizations'
big data analytics (BDA) usage deserves close investigation. Our study addresses two …

With big data growing rapidly in importance over the past few years, academics and
practitioners have been considering the means through which they can incorporate the shifts …

Big data has gained momentum as an Information Technology that is capable of supporting
organizational efforts to generate new and better business value. We here contribute to the …

Although big data analytics (BDA) is considered the next “frontier” in data science by
creating potential business opportunities, the way to extract those opportunities is unclear …

The emergence of big data has stimulated enormous investments into business analytics
solutions, but large-scale and reliable empirical evidence about the business value of big …