Observing user interactions with interactive persona systems offers important insights for the
design and application of such systems. Using an interactive persona system, user behavior …

Much of the reported work on personas suffers from the lack of empirical evidence. To
address this issue, we introduce Persona Analytics (PA), a system that tracks how users …

Investigating users' engagement with interactive persona systems can yield crucial insights
for the design of such systems. Using eye-tracking, researchers can address the scarcity of …

We report findings and implications from a semi-naturalistic user study of a system for
Automatic Persona Generation (APG) using large-scale audience data of an organization's …

Personas are a well-known technique in human computer interaction. However, there is a
lack of rigorous empirical research evaluating personas relative to other methods. In this 34 …

One barrier to deeper adoption of user-research methods is the amount of labor required to
create high-quality representations of collected data. Trained user researchers need to …

We compare a data-driven persona system and an analytics system for efficiency and
effectiveness for a user identification task. Findings from the 34-participant experiment show …

Using personas can help develop better, more user-focused products and services.
However, to be effective, it is important to foster engagement with the persona and make …

We develop a methodology for persona generation using real time social media data for the
distribution of products via online platforms. From a large social media account containing …

Increased access to data and computational techniques enable innovations in the space of
automated customer analytics, for example, automatic persona generation. Automatic …