Purpose To advance the theoretical understanding of employees' advocacy on social media,
this study aims to propose and test an integrative model that incorporates individual and …

The importance of social media engagement as an influential factor for cultivating quality
organization-public relationships has been increasingly recognized by strategic …

Purpose This study aims to examine how employee advocacy, via the value and credibility
of their professional social media content, affects their followers' attitudes toward the brand …

The growth of social media in organizations is reshaping internal communication strategy.
This article explores the value of internal social media with a focus on employee …

This study examined communication strategies used by organizations to encourage
employee participation on internal social media and analyzed whether employees' internal …

Purpose Given that an increasing number of social media platforms allow employees to
share company-related information, the present study seeks to understand their complicated …

Employee engagement and corporate social responsibility (CSR) are two important issues
attracting an increasing amount of attention from both business communication researchers …

Despite the growing attention to corporate social advocacy in the extant literature, little
empirical research has examined the effects of corporate social advocacy in the context of …

This study explores whether and how internal social media influences employee
engagement, a top priority for those working in public relations. Specifically, it proposes and …

Employees' work-related social media posts can serve as persuasive sources of
organizational information. Limited research has shown, however, how such posts shape …