The theme of this special issue called 'Digital and Social Media Marketing in Global
Business Environment'is the mainstream of successful marketing practices. As digital and …

The advancement of digital technology has fundamentally altered the way companies
operate. Amidst this transformation, social media has emerged as one of the key forces …

Social media has revolutionized marketing, advertising, and promotional practices of
business concerns. After the advent of Web 2.0, traditional methods of marketing have …

Running a business in the modern era is different from business in the past. Business today
is greatly influenced by technological advances, for those who master the touch of …

The primary objective of this literature review is to examine the digital marketing strategies
used by online business sellers amidst the COVID-19 pandemic. In this case, effective …

Globalization has transformed the marketing field from traditional marketing media to social
marketing media because of its numerous roles of reaching more customers at the least …

Technology plays an important role in the lives of businesses. For this reason, today, it is not
possible for a company to maintain its existence without using technology. In the digital age …

Digital Marketing has emerged as extra well-known after the involvement of modern
technologies in businesses. It has completely changed the historic advertising methods and …

In technology driven world, social media has become one of the cornerstones for growing a
successful business. As a costly-effective tool, it overcomes traditional media channels …

The Digital Marketing & eCommerce Conference aims to bring together leading researchers
and research scholars to exchange and share their experiences and research results on any …