Businesses heavily depend on social media to engage with customers, utilizing various
platforms for interaction, feedback, and promoting products. The influence of social media on …

In the rapidly evolving landscape of digital marketing, the influence of social media on
consumer behavior has become a focal point of scholarly inquiry. This study delves into the …

Web 2.0, focusing on user involvement and cooperation, is vital for online marketing. To
succeed in such a cutthroat industry, every online business must place a premium on …

The advent of new technology such as the social media has penetrated many households
and altered the way customers seek information as the basis for their purchase decisions. As …

As an emerging e-commerce business model, social commerce distinguishes itself through
leveraging social media in affecting customer's purchase decision making. However, in the …

Social media platforms have evolved into ubiquitous communication tools, facilitating connections
and opportunities for Page 1 SOCIAL MEDIA DRIVEN CUSTOMER ENGAGEMENT: ROLE AND …

Social networking has emerged as a predominant form of communication and human
interaction. Businesses have also adopted social networks as a means for interacting with …

Social Media has assumed a significant value oriented proposition among the
organizations, which were earlier reliant on traditional media for promotion, awareness …

With emergence of social networking, marketers are keen to utilize the best possible benefits
of the social media to gain competitive advantage. The rise of social media has altered the …

Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …