[PDF][PDF] How digital marketing along with artificial intelligence is transforming consumer behaviour

M Khatri - International Journal for Research in Applied Science …, 2021 - researchgate.net
This report highlights the role of AI in digital marketing to change consumer behaviour. It
relates the technical aspects of modern technology with digital marketing and their use …

[PDF][PDF] Transforming digital marketing with artificial intelligence

A Murgai - International Journal of Latest Technology in …, 2018 - fardapaper.ir
The last decade has shown rapid development in the information technology and its
application. This has helped changed the way we look at the world as well as the way …

The Role of Artificial Intelligence in Digital Marketing: A Review

S Bashang, K Puttanna - … Journal of Economics and Management Studies …, 2023 - irjems.org
The purpose of the current study paper is to provide a review of earlier studies that have
examined the crucial role of artificial intelligence (AI) in digital marketing. AI has become a …

The Future Impact of Technological Developments on Digital Marketing Through Artificial Intelligence

K Guru, S Raja, J Sasiganth, DK Sharma… - Proceedings of Second …, 2022 - Springer
Digital marketing includes a combination of marketing activity and implication of computer
science to optimise the activity of advertisement and sales generation. In this study a …

[PDF][PDF] Transformation of marketing decisions through artificial intelligence and digital marketing

K Zaman - Journal of Marketing Strategies, 2022 - pdfs.semanticscholar.org
Artificial Intelligence (AI) is ornamental to the strategic decisions of consumers and its
competitive nature and has rapidly transformed the dynamics of the emerging digital world …

Review of artificial intelligence with retailing sector

V Kaur, V Khullar, N Verma - Journal of Computer …, 2020 - journals.bilpubgroup.com
This research service provides an original perspective on how artificial intelligence (AI) is
making its way into the retail sector. Retail has entered a new era where ECommerce and …

Application of AI technology in modern digital marketing environment

K Nair, R Gupta - World Journal of Entrepreneurship, Management …, 2021 - emerald.com
Purpose The purpose of this paper is to explore the various application of artificial
intelligence (AI) to social media and digital advertising professionals and agencies to …

AI-based digital marketing strategies—a review

BR Arun Kumar - … and Information Technologies: Proceedings of ICICIT …, 2021 - Springer
Artificial Intelligence (AI) techniques are applied for customer data and that can be analyzed
to anticipate customer behaviour. The AI, the big data and advanced analytics techniques …

[PDF][PDF] Digital Marketing & social media

N Chole, KM Dharmik - … Remodelling: Exploring New Initiatives In Key …, 2018 - tirpude.edu.in
In today's 21st century, world is running in modern era. Everything is easily available on just
one click. It impacts the reflection of social media and the awareness of people towards …

The artificial intelligence (AI) with the future of digital marketing

J Tiautrakul, J Jindakul - Available at SSRN 3405184, 2019 - papers.ssrn.com
The role of artificial intelligence (AI) with the future of marketing in this article were to study
about digital marketing trends, the role between artificial intelligence and digital marketing …