[HTML][HTML] Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda

AK Kar, PS Varsha - International Journal of Information Management Data …, 2023 - Elsevier
The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …

[HTML][HTML] The metaverse digital environments: A scoping review of the techniques, technologies, and applications

M Tukur, J Schneider, M Househ, AH Dokoro… - Journal of King Saud …, 2024 - Elsevier
The “metaverse” has gained immense attention as the next internet frontier, holding
significant economic implications, especially for the IT sector. To establish the groundwork …

Physical and digital worlds: implications and opportunities of the metaverse

F De Felice, C De Luca, S Di Chiara… - Procedia Computer …, 2023 - Elsevier
The Metaverse is revolutionizing the world of the internet. It is the new “virtual” universe
capable of going beyond the pure three-dimensional and immersive dimension combining …

[PDF][PDF] A comprehensive survey on metaverse

GK Sriram - International Research Journal of Modernization in …, 2022 - researchgate.net
Digital transformation has been evolving drastically since the 1990s, with the birth of the
internet. This digital transformation makes several fictions into reality. Social networking like …

Impact of metaverse and marketing innovation on digital transformation

MT Alshurideh, IA Akour, B Al Kurdi… - … for Technology and …, 2023 - ieeexplore.ieee.org
Business stakeholders have expressed a great deal of interest in the idea of boosting the
value of their companies by fusing them with the emerging metaverse notion. The metaverse …

Exploring the metaverse in the digital economy: an overview and research framework

X Cheng, S Zhang, S Fu, W Liu, C Guan… - Journal of Electronic …, 2022 - emerald.com
Purpose Metaverse is a virtual application spawned by digital technology that is becoming
increasingly relevant to our lives. However, for the opportunities created and challenges …

Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe

KG Nalbant, S Aydın - Journal of Metaverse, 2023 - dergipark.org.tr
The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

Chasing metaverses: Reflecting on existing literature to understand the business value of metaverses

A Polyviou, IO Pappas - Information Systems Frontiers, 2023 - Springer
Metaverses refer to immersive virtual worlds in which people, places, and things of the
physical world are represented by their digital representations. The wide adoption of …

Towards future internet: The metaverse perspective for diverse industrial applications

P Bhattacharya, D Saraswat, D Savaliya, S Sanghavi… - Mathematics, 2023 - mdpi.com
The Metaverse allows the integration of physical and digital versions of users, processes,
and environments where entities communicate, transact, and socialize. With the shift …

UTAUT in metaverse: An “Ifland” case

UK Lee, H Kim - Journal of Theoretical and Applied Electronic …, 2022 - mdpi.com
Since 2021, big tech companies have been interested in metaverse platforms and services.
Metaverse is the permanent, immersive mixed-reality world where people and people and …