Social media and entrepreneurship research: A literature review

AST Olanrewaju, MA Hossain, N Whiteside… - International journal of …, 2020 - Elsevier
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

G Secundo, P Del Vecchio, G Mele - International Journal of …, 2021 - emerald.com
Purpose This paper provides a structured literature review (SLR) about the effects of social
media technologies on entrepreneurship activities and processes, to identify relationships …

Online social media usage behavior of entrepreneurs in an emerging market: Reasons, expected benefits and intentions

M Turan, A Kara - Journal of Research in Marketing and …, 2018 - emerald.com
Purpose Online social media has become an important marketing communication tool for
entrepreneurs and their customers because of its ability to simplify various constraints in the …

Fostering Corporate Entrepreneurship with the use of social media tools

R Martin-Rojas, A Garrido-Moreno… - Journal of Business …, 2020 - Elsevier
The strategic use of Social Media can leverage innovation, relationships with customers,
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …

The state of# digitalentrepreneurship: A big data Leximancer analysis of social media activity

V Wilk, H Cripps, A Capatina, A Micu… - … and Management Journal, 2021 - Springer
This paper examined online sentiment, key themes and patterns evident in social media
activity about digital entrepreneurship. It provides a snapshot-in-time, visual-first perspective …

Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities

C Troise, LP Dana, M Tani, KY Lee - Journal of Small Business and …, 2022 - emerald.com
Purpose The aim of this paper is to investigate how social media use (SMU) affects the
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …

Does social media use influence entrepreneurial opportunity? A review of its moderating role

JY Park, CS Sung, I Im - Sustainability, 2017 - mdpi.com
Social media platforms are an indispensable part of entrepreneurship practices. They offer
entrepreneurs a platform for business growth and brand development. However, little is …

Social networking and its role in media entrepreneurship: Evaluating the use of mobile phones in the context of online shopping–A review

SFA Hossain - Journal of Media Management and Entrepreneurship …, 2019 - igi-global.com
The paper explores social networking and its role in media entrepreneurship. The key
purpose of the study is to evaluate the role of mobile phone usage in the context of online …

A role for startups in unleashing the disruptive power of social media

A Ghezzi, L Gastaldi, E Lettieri, A Martini… - International Journal of …, 2016 - Elsevier
As social media attract increasing attention from executives and find varied applications in
different industries, research on the subject has been investigating the antecedents …

Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review

YK Dwivedi, E Ismagilova, NP Rana… - Information Systems …, 2023 - Springer
Social media plays an important part in the digital transformation of businesses. This
research provides a comprehensive analysis of the use of social media by business-to …