G Secundo, P Del Vecchio, G Mele - International Journal of …, 2021 - emerald.com
Purpose This paper provides a structured literature review (SLR) about the effects of social media technologies on entrepreneurship activities and processes, to identify relationships …
M Turan, A Kara - Journal of Research in Marketing and …, 2018 - emerald.com
Purpose Online social media has become an important marketing communication tool for entrepreneurs and their customers because of its ability to simplify various constraints in the …
The strategic use of Social Media can leverage innovation, relationships with customers, and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …
This paper examined online sentiment, key themes and patterns evident in social media activity about digital entrepreneurship. It provides a snapshot-in-time, visual-first perspective …
Purpose The aim of this paper is to investigate how social media use (SMU) affects the entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …
JY Park, CS Sung, I Im - Sustainability, 2017 - mdpi.com
Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is …
SFA Hossain - Journal of Media Management and Entrepreneurship …, 2019 - igi-global.com
The paper explores social networking and its role in media entrepreneurship. The key purpose of the study is to evaluate the role of mobile phone usage in the context of online …
As social media attract increasing attention from executives and find varied applications in different industries, research on the subject has been investigating the antecedents …
Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to …