Social media use: A review of innovation management practices
The use of social media for innovation requires firms to manage rapid information transfers,
big data, and multiway communication. Yet managers lack clear insights on the way social …
big data, and multiway communication. Yet managers lack clear insights on the way social …
Impact of social media on small businesses
N Jones, R Borgman, E Ulusoy - Journal of small business and …, 2015 - emerald.com
Purpose–The purpose of this paper is to explore the role and economic impact that the
internet, specifically websites and social media, have on small businesses. It aims to …
internet, specifically websites and social media, have on small businesses. It aims to …
Social media marketing: Evolution and change
S Sharma, HV Verma - Social media marketing: Emerging concepts and …, 2018 - Springer
Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …
time interactions. This includes social networking sites (SNS), blogs, discussions forums …
[图书][B] Social media marketing: Emerging concepts and applications
G Heggde, G Shainesh - 2018 - Springer
This book focuses on the role of social media as the next major game-changer. Social media
has emerged as the defining trend in the last decade and continues to restructure …
has emerged as the defining trend in the last decade and continues to restructure …
[引用][C] Social Media Savvy: Turning Followers into Entrepreneurs
YE Rachmad - 2024 - Edizioni Torino Mole Pubblicazioni …