Despite the spreading of virtual reality (VR) in tourism, little is known about the
characteristics of different segments of tourists experiencing cultural tourism attractions …

The rapid development of virtual reality (VR) technology offers opportunities for a
widespread consumption of VR tourism content. It also presents challenges to better …

Purpose Since its inception, virtual reality (VR) technologies have been widely applied in the
tourism industry, given their competitive advantages in offering users a novel experience …

Virtual reality (VR) transforms the way destinations market their tourism offerings. To fully
understand the opportunities of a technology, initial research is required assessing user …

Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism.
Drawn upon a presence perspective and a process theory, this research aims to explore …

The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …

While the dominant research stream on tourism technologies has investigated the adoption
of self-service, mobile, and web-based technologies, the potential of destination marketing …

Abstract Recent developments in Virtual Reality (VR) technology present a tremendous
opportunity for the tourism industry. This research aims to better understand how the VR …

Cultural tourism has been identified as an important economic and social contributor
worldwide. Main drivers have been linked to an increasing desire for cultural awareness …

Virtual reality (VR) is considered an important technological development to impact the
tourism industry. Hotels are constantly attempting to overcome the challenges they face in …