In this paper, we respond to the call for more holistic and culturally diverse research to
advance understanding of (non) sustainable consumption behaviour. Our conceptual model …

The paper examines the sustainable consumption behavior of two emerging countries,
China and India. The conceptual framework incorporates egoistic value, social consumption …

Understanding sustainable consumption buying and curtailment behavior in emerging
markets is limited, yet this knowledge is vital to the future of these economies. The newer …

Contributing to the research on sustainable consumption, we propose a conceptual
framework for examining the antecedents of two forms of sustainable consumption behavior …

Despite the importance of positive spillover effect for shaping sustainable consumption
behaviors, it is still unclear that how one pro-environmental behavior led to the subsequent …

This article explores consumers' motivations for sustainable consumption in the context of a
developing country. By interpreting qualitative data collected from in-depth interviews using …

This study aims to examine how these factors—egoistic and altruistic values and social
consumption motivation-stimulus factors—influence sustainable consumption behaviour …

Responding to the global call for a “sustainable economy” requires meaningful insights into
sustainability-conscious consumers and their actual buying behaviors. Sustainable …

Consumption values and self-identity are the essential antecedents of consumer sustainable
behavior. By integrating the theory of consumption values and self-identity approach, this …

Materialistic lifestyle, along with the increase in the world's population, is leading to
unlimited hyper-consumption due to raising the global demand for services and goods …