Marketing mix has been the cornerstone of the discipline and dominating marketing early
thought. This concept has been the focal point in the development of conventional …

Islamic marketing (IM) is gaining momentum in the development of marketing knowledge
and its practical implication to business and customer is undeniably significant. In fact, it has …

Islamic marketing (IM) is gaining momentum in the development of marketing knowledge
and its practical to business and customer is undeniably significant. Thus, it has attracted …

Islam is a religion that has economic and business systems that are well defined and have
proven their efficacy and strength. In fact, Islam is a religious faith which cannot be …

Development of Islamic marketing as a part of marketing knowledge has urged both
academics and practitioners to explore the significance on the theory and practical …

There are so many strategic concepts in business that are offered. Islam views trade as an
important factor in human life as long as the process is in line with Islamic teachings relating …

The paper aims at filling a gap in international marketing literature covering the various
aspects of Islamic marketing mix. Two new elements" promise" and" patience" have been …

This study adopts a novel approach by combining two complementary tools: bibliometric
method of scientific mapping and content analysis of 113 published articles on Islamic …

Religion penetrates deep into our social and cultural life but its significance in developing
marketing theories has rather been disregarded. Islam has well-established business …

This conceptual paper addresses the relevance of the marketing mix elements in the context
of the Islamic business framework. Using the product, price, place of distribution, promotion …