[图书][B] Social media metrics secrets
J Lovett - 2011 - books.google.com
Invaluable advice on analyzing and measuring the effects of social media Do you wish you
could sit down with an expert to figure out whether or not your social media initiatives are …
could sit down with an expert to figure out whether or not your social media initiatives are …
[图书][B] Social media analytics: Techniques and insights for extracting business value out of social media
M Ganis, A Kohirkar - 2015 - books.google.com
Transform Raw Social Media Data into Real Competitive Advantage There's real competitive
advantage buried in today's deluge of social media data. If you know how to analyze it, you …
advantage buried in today's deluge of social media data. If you know how to analyze it, you …
[图书][B] Social media metrics: How to measure and optimize your marketing investment
J Sterne - 2010 - books.google.com
The only guide devoted exclusively to social media metrics Whether you are selling online,
through a direct sales force, or via distribution channels, what customers are saying about …
through a direct sales force, or via distribution channels, what customers are saying about …
[图书][B] Social media analytics strategy: Using data to optimize business performance
A Gonçalves - 2017 - books.google.com
This book shows you how to use social media analytics to optimize your business
performance. The tools discussed will prepare you to create and implement an effective …
performance. The tools discussed will prepare you to create and implement an effective …
[图书][B] Ask, measure, learn: using social media analytics to understand and influence customer behavior
L Finger, S Dutta - 2014 - books.google.com
You can measure practically anything in the age of social media, but if you don't know what
you're looking for, collecting mountains of data won't yield a grain of insight. This non …
you're looking for, collecting mountains of data won't yield a grain of insight. This non …
The power of social media analytics
W Fan, MD Gordon - Communications of the ACM, 2014 - dl.acm.org
The power of social media analytics Page 1 74 COMMUNICATIONS OF THE ACM | JUNE
2014 | VOL. 57 | NO. 6 contributed articles The Power of Social Media Analytics DOI:10.1145/2602574 …
2014 | VOL. 57 | NO. 6 contributed articles The Power of Social Media Analytics DOI:10.1145/2602574 …
[图书][B] How to measure social media: A step-by-step guide to developing and assessing social media ROI
N Kelly - 2012 - books.google.com
Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will.
Then what? Hand him some jive about “return on conversation”? Think that'll fly? You'll be …
Then what? Hand him some jive about “return on conversation”? Think that'll fly? You'll be …
[图书][B] Ultimate guide to social media marketing
E Butow, J Herman, S Liu, A Robinson, M Allton - 2020 - books.google.com
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to
Social Media Marketing takes readers through a 360-degree perspective of social media …
Social Media Marketing takes readers through a 360-degree perspective of social media …
[图书][B] Maximize your social: A one-stop guide to building a social media strategy for marketing and business success
N Schaffer - 2013 - books.google.com
Create and maintain a successful social media strategy for your business Today, a large
number of companies still don't have a strategic approach to social media. Others fail to …
number of companies still don't have a strategic approach to social media. Others fail to …
[PDF][PDF] A framework for social analytics
S Etlinger, C Li - Altimeter Group, 2011 - frankdiana.net
Organizations today increasingly rely on social media to answer questions about their
business: What do our customers think about us? What do they say about our competitors …
business: What do our customers think about us? What do they say about our competitors …