Transform Raw Social Media Data into Real Competitive Advantage There's real competitive advantage buried in today's deluge of social media data. If you know how to analyze it, you …
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about …
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective …
You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non …
W Fan, MD Gordon - Communications of the ACM, 2014 - dl.acm.org
The power of social media analytics Page 1 74 COMMUNICATIONS OF THE ACM | JUNE 2014 | VOL. 57 | NO. 6 contributed articles The Power of Social Media Analytics DOI:10.1145/2602574 …
Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that'll fly? You'll be …
E Butow, J Herman, S Liu, A Robinson, M Allton - 2020 - books.google.com
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media …
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to …
S Etlinger, C Li - Altimeter Group, 2011 - frankdiana.net
Organizations today increasingly rely on social media to answer questions about their business: What do our customers think about us? What do they say about our competitors …