Enhancing audience engagement through ai-powered social media automation

A Manoharan - … Journal of Advanced Engineering Technology and …, 2024 - mail.wjaets.com
Enhancing Audience Engagement using AI-Powered Social Media Automation is a
significant part of modern marketing techniques. This research addresses the application of …

A detailed study analysis of artificial intelligence implementation in social media applications

YJ Alawneh, T Al-Momani, FN Salman… - 2023 3rd …, 2023 - ieeexplore.ieee.org
Artificial intelligence (AI) refers to a field of computer science that focuses on developing
intelligent machines capable of performing tasks that require human-level cognition, such as …

Impact of AI on social marketing and its usage in social media: A review analysis

M Gupta, R Kumar, A Sharma… - 2023 14th International …, 2023 - ieeexplore.ieee.org
The main objective of the paper is to review about applications and integration of artificial
intelligence in the social world. AI has had a major impact on how organizations approach …

Marketing analytics for customer engagement: a viewpoint

S Nagaraj - International Journal of Information Systems and Social …, 2020 - igi-global.com
Customer engagement is the buzz word in marketing discipline today. Engaging customers
has never been as effective before the emergence of marketing analytics and its application …

[PDF][PDF] The use of artificial intelligence in social media: opportunities and perspectives

R Benabdelouahed, C Dakouan - Expert journal of marketing, 2020 - zbw.eu
For social media, the current problem is not the lack of knowledge or skills to create
personalized campaigns, but the lack of time. With so many different ways to collect as much …

Unlocking sales potential: How AI revolutionizes marketing strategies

KK Sharma, M Tomar, A Tadimarri - Journal of Knowledge Learning and …, 2023 - jklst.org
In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has
emerged as a transformative force, revolutionizing traditional strategies and unlocking …

Towards adopting AI techniques for monitoring social media activities

LM Al-Ghamdi - Sustainable Engineering and Innovation, 2021 - sei.ardascience.com
Social media provide opportunities for organizations to reach the largest amount of people
by measuring the general perception of the consumer and knowing his/her feelings and …

[PDF][PDF] Artificial intelligence in social media

MNO Sadiku, TJ Ashaolu, A Ajayi-Majebi… - International Journal of …, 2021 - ijscia.com
Artificial intelligence (AI) is a branch of computer science that deals with the capability of a
machine to imitate human intelligent behavior. It has the potential to help tackle some of the …

Review of using technologies of artificial intelligence in companies

I Abousaber, HF Abdalla - International Journal of …, 2023 - search.proquest.com
Artificial intelligence (AI) has become increasingly prevalent in business as companies
adopt machine algorithms that can learn and improve over time. These AI-powered solutions …

The role of AI in marketing personalization: A theoretical exploration of consumer engagement strategies

SO Babatunde, OA Odejide, TE Edunjobi… - International Journal of …, 2024 - fepbl.com
This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …