The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

We are living in a world of data abundance and rapid technological advances in the digital
realm. The consequences for marketing practices have been transformative. The Marketing …

The current state of e-commerce heavily relies on digital marketing, as it enables companies
to connect with their target consumers, enhance their brand image, and drive revenue …

This paper delves into the significance of predictive analytics within customer relationship
management (CRM), with a specific emphasis on leveraging big data and artificial …

This study examines the experience of marketing departments to become fully data-driven
decision-making organizations. We evaluate an organic approach of departmental …

Build an effective and practical digital marketing strategy with this bestselling guide,
covering everything from automation and analytics to integrating AI. Digital Marketing …

In today's data-driven world, the ability to effectively leverage big data and analytics has
become a key driver of business development across sectors. This comprehensive review …

The advent of digital technology has transformed the way businesses interact with
consumers, providing an abundance of data that can be harnessed to improve the customer …

Marketing, and specifically its digital marketing component, is being challenged by
disruptive innovations, which are creating new, unique, and unusual opportunities, and with …