This book will help companies of all sizes develop and implement a strategy to become a
SocialCorp, a company that has adopted social media intelligently and effectively, in a way …

The benchmark book on to the effects and implications of social media on our daily lives,
and how businesses can harness its power Socialnomics is an essential book for anyone …

Traditionally, consumers used the Internet to simply expend content: they read it, they
watched it, and they used it to buy products and services. Increasingly, however, consumers …

Social media are changing the way we do business and how leaders are perceived, from
the shop floor to the CEO suite. But whereas the best businesses are creating …

Social media has already transformed society. Now it is poised to revolutionize
communications and collaborative business processes. This book provides you with an …

Social media has revolutionized corporate communications, rapidly changing the way that
public relations campaigns or programs are distributed and measured. Rather than the …

The article discusses four social-media strategies used by corporations, as gleaned from an
analysis of over 1,100 companies. Some firms such as consumer-products maker Clorox …

How do organizations manage social media effectively? Every organization wants to
implement social media, but it is difficult to create processes and mange employees to make …

Social media offers an exciting new area for our discipline to produce research and
pedagogy that is in high demand by students, industry constituents, and other disciplines …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …