The strategic use of Social Media can leverage innovation, relationships with customers,
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …

The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Social media platforms are an indispensable part of entrepreneurship practices. They offer
entrepreneurs a platform for business growth and brand development. However, little is …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Purpose The aim of this paper is to investigate how social media use (SMU) affects the
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …

Purpose This paper provides a structured literature review (SLR) about the effects of social
media technologies on entrepreneurship activities and processes, to identify relationships …

Purpose Online social media has become an important marketing communication tool for
entrepreneurs and their customers because of its ability to simplify various constraints in the …

The use of social media for innovation requires firms to manage rapid information transfers,
big data, and multiway communication. Yet managers lack clear insights on the way social …

Social media can be leveraged to improve the firm's business activities to create value.
Because small firms have a lower portfolio of financial resources to compete more effectively …

As social media attract increasing attention from executives and find varied applications in
different industries, research on the subject has been investigating the antecedents …