Un fatto ben noto a tutti gli studiosi di marketing e comunicazione è che i consumatori hanno
la capacità di influenzarsi a vicenda. Questo è da parecchio tempo elemento centrale nei …

What Influences Customers’ Online Comments Page 1 What Influences Customers’ Online
Comments FALL 2011 VOL.53 NO.1 REPRINT NUMBER 53102 Intelligence A brief discussion …

De voorbije vier jaren waren een ongelooflijke ervaring en hebben me niet enkel gevormd
als wetenschapper, maar ook als mens. Toegegeven, het schrijven van een doctoraat was …

Consumers' recommendations (as word-of-mouth promotion) always represented an
accurate barometer in evaluating market acceptance for goods and services. Due to the time …

This paper analyses the impact of experience on the choice and evaluation of experience
products. It focuses on the theory of natural exposure (McPhee, 1963) stating that …

Marketers have been shifting resources from traditional media to online media for several
years. While online consumer behavior has been the topic of numerous research studies …

Since the fast and still increasingly adoption of buying products or services online, online
consumer reviews have become increasingly more important. The online consumer review …

In recent years the internet has rapidly evolved from being a platform for companies to
simply market their products or services into a platform where users can discuss the …

The Internet has provided a competitive platform for online marketing, and online shopping
has become an important part of daily life for consumers who view online reviews as an …

This research attempts to understand the mechanisms underlying the differential impacts of
online consumer reviews, using the concept of cognitive personalization. In two …