Purpose–The aim of this study is to explore possible contingent variables that might explain
these twin contradictory effects of marketing channel governance. Franchisors govern their …

Purpose Although multiple forms of governance mechanisms have been studied to address
the opportunistic behavior in franchising, research has not shed light on franchise systems …

Grounded in agency theory, this study examines how franchisors' ex ante contracts and
extracontractual incentives influence their ex post monitoring and enforcement efforts and …

Purpose This paper aims to explore franchisor–franchisee relationships in the context of
plural forms. Plural forms implies the co-existence of franchised and non-franchised outlets …

Recent channels research differentiates two forms of compliance—consummate and
perfunctory compliance; yet research stops short of examining how these nuances of …

Purpose-The overarching aim of this study is to empirically test the effect of ex-post control
mechanisms on multi-dimensional trust and channel performance in franchise systems …

Purpose-The ultimate goal of a franchise system comes from its win-win strategy. Agency
theory uses goal incongruity to examine complex contracting problems between buyers and …

Purpose This study aims to study research on franchise chain performance that has focused
on franchisors' efforts to align their interests with those of franchisees to address partner …

Franchisors monitor their franchisees to ensure that the latters' performance is consistent
with the franchise agreement. Though agency theory suggests that monitoring and …

This paper explores social processes between franchisees as a way to control franchisee
opportunism. Based on the literature of socio‐psychological and interorganizational …