Social Media has transformed the ways in which individuals keep in touch with family and
friends. Likewise, businesses have identified the profound opportunities present for …

The modern business landscape demands that organizations maintain an online presence
to network with their customers and investors. Therefore, understanding the link between …

Social networking has emerged as a predominant form of communication and human
interaction. Businesses have also adopted social networks as a means for interacting with …

How to implement social technology in business, spur collaborative innovation and drive
winning programs to improve products, services, and long-term profits and growth. The road …

Social media has opened several new marketing channels to assist in business visibility as
well as provide real-time customer feedback. With the emergence of new internet …

How to implement social technology in business, spur collaborative innovation and drive
winning programs to improve products, services, and long-term profits and growth. The road …

This viewpoint provides insights to anyone who is interested in researching consumer use of
social media or using social media in a managerial context. It will be particularly helpful to …

Organizations continue to make investments in social media with the hope that it will help
their sales force in improving engagement with customers. The academic literature on social …

Social media have become pervasive communication tools, creating connections and
opportunities for customer engagement. They have redefined simple dyadic interactions …

Four factors are driving this trend. First, due to the rapid rise in the popularity of social media,
the number of potential customers engaged on social media sites was previously …