Place branding has its origins in the literature on place promotion, which is primarily
associated with the literature on urban policy, a domain of study that has attracted …

The overall aim of this book is to examine and clarify several aspects of the recently
popularized concept of place branding. Many of the constituents of the application of …

The concept of Place Branding has emerged in recent years as a powerful instrument and it
is increasingly popular among both commentators on place marketing theory and …

After years of separate development, there has recently been a convergence between the
academic domains of urban policy, tourism and mainstream branding resulting in the …

Place marketing and place branding techniques are believed to provide valuable tools for
cities, regions and even nations to effectively manage their internal and external …

Many facets of place branding, such as identities, image, promotion or sense of place, have
been around for a long time. However, the need to analyse their nature in the context of …

This chapter argues for the need to rethink the theory and practice of place branding and in
doing so, it outlines the rationale for this book. We propose four major questions that guide …

While there is much contemporary interest from marketing academics in researching the way
a place's brand is promoted, and in undertaking investigations into the wider aspects of the …

Place branding is commonly understood as the general phenomenon of marketing,
branding, promoting and regeneration of a particular city, region and/or location. Place …

This chapter takes up the notions of corporate level marketing and branding, which were
introduced in the previous chapter, and focuses on the similarities between corporate …