Digital advertising is experiencing a disruptive, industry-transforming shift. Everything–from
how companies and brands target consumers, record their preferences and behavior …

Web developers have several decisions to make about presenting content and paying for
that content with advertisements. In the video domain, many developers opt for video “pre …

Skippable video advertisements (ads), which allow uninterested users to skip the ad after a
few seconds, have witnessed rapid growth in the past few years. While their advantages for …

With the increasing share of online advertising, the amount of highly detailed data available
on an individual consumer level has substantially increased over the last few years …

YouTube and other video-sharing platforms have soared in popularity. Less loved, however,
are the disruptive advertisements on these channels. This study investigates the impact of …

Although online advertising is the lifeline of many internet content platforms, the usage of ad
blockers has surged in recent years, presenting a challenge to platforms dependent on ad …

In light of the rapid increase in the number of online consumers, advertising on websites is
increasingly popular. However, previous research has indicated that consumers have …

The use of contextual advertising, defined as the delivery of ads in related editorial contents,
is expected to grow in the television industry due to the development of new technologies …

As news publishers search for business models that can sustain professional journalism,
other online media companies (eg, Netflix and Spotify) have been remarkably successful at …

Around the globe, the trend of cutting cable cords in favor of over‐the‐top media platforms
has been rising tremendously. Further, the influx of different content is disrupting media …