Individuals watch TV shows while simultaneously and/or immediately searching online.
Thus, the content of offline TV ads can affect online brand search, a key predictor of sales …

More than 135 million games were sold in the USA in 2014 with a revenue of 22 billion USD
(Entertainment Software Association, 2014). At least sixty-three percent of all American …

Online consumer data presents new opportunities for measuring the effects of advertising.
We combine search query data with the television commercial schedule for the 2011 Super …

Many firms are allocating increasing parts of their advertising budgets to banner advertising.
Yet, for firms that predominantly sell offline, existing research provides little guidance on …

Online advertising expenditures are growing rapidly and are expected to reach $37 billion in
the US by 2011. Mobile advertising or advertising delivered through mobile devices or …

Video advertising has become an essential source of revenue for streaming media websites.
Because of the differences between the business models of Chinese and foreign video …

Some media platforms earn their profits from both consumers and advertisers (eg, Spotify,
Hulu), whereas others earn their profits from either advertisers only (eg, Jango, Tubi) or …

Many media outlets depend on advertising revenue to finance their operations, but the effect
of advertising on media outlets' content choice is largely unexplored. This paper exploits two …

Media platforms generate revenue by bringing consumers and advertisers together.
Although advertisers like to promote their services and products to consumers, consumers …

Online-video advertising is growing rapidly, yet advertisers and Web site owners might not
be accounting for the potentially negative impact of these advertisements. The current study …