Characteristics of advertisements and interactivity of videos in online video websites
MYM Cheung, SY Ho - 2017 - aisel.aisnet.org
This research-in-progress intends to investigate the characteristics of online advertisements
and online videos in the online video websites. Specifically, we investigate how …
and online videos in the online video websites. Specifically, we investigate how …
Subscription strategy choices of network video platforms in the presence of social influence
W Wang, Q Guo - Electronic Commerce Research, 2023 - Springer
In this paper, we investigate the optimal subscription strategy for network video platforms
and show how it is affected by social influence. The strategy decision is made among paid …
and show how it is affected by social influence. The strategy decision is made among paid …
An investigation of user actions and experiences when exposed to YouTube video ads
M Arantes, F Figueiredo, JM Almeida… - Proceedings of the 24th …, 2018 - dl.acm.org
Advertisements using video content (video ads) are currently one of the leading forms of
revenue on today's Internet. Within this setting, we present the first study that sheds some …
revenue on today's Internet. Within this setting, we present the first study that sheds some …
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
A Schöndeling, AB Burmester, A Edeling… - Journal of the Academy …, 2023 - Springer
How does advertising affect supply and demand in the entertainment industry? Different
advertising and distribution mechanisms and unique product characteristics limit the …
advertising and distribution mechanisms and unique product characteristics limit the …