This article provides a platform-independent framework for considering the effects of social
media on enterprises. The framework comprises the two fundamental capabilities of social …

This viewpoint provides insights to anyone who is interested in researching consumer use of
social media or using social media in a managerial context. It will be particularly helpful to …

How do organizations manage social media effectively? Every organization wants to
implement social media, but it is difficult to create processes and mange employees to make …

The article discusses four social-media strategies used by corporations, as gleaned from an
analysis of over 1,100 companies. Some firms such as consumer-products maker Clorox …

Abstract Facebook, Twitter and YouTube: to some people these are just social networking
sites used by college students with more empty calories than real content. Known …

Although social media has become a source of interaction between consumers and their
favorite brands, surprisingly little academic research has sought to understand how social …

Traditionally, consumers used the Internet to simply expend content: they read it, they
watched it, and they used it to buy products and services. Increasingly, however, consumers …

Social media are increasingly implemented in work organizations as tools for
communication among employees. It is important that we develop an understanding of how …

Managers today face many challenges when using social media in their marketing
strategies. Drawing from social media literature, this study introduces a new framework to …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …