The technological evolution of recent years has put the industries on the move. Marketing
has reached a point in its evolution where adapting to digital trends is an imperative …

Sažetak Promotion of products has become an increasingly important component in the new
digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging …

The automation of the marketing process seems to be nowadays, the only solution to face
the major changes brought by the fast evolution of technology and the continuous increase …

Content marketing is today's one of the most remarkable approaches in the context of
marketing processes of companies. Value of this kind of marketing has improved in time …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

Marketing managers make decisions about products, brands, advertising, promotions, price,
and distribution channels, based on deep knowledge about customers. The outcomes of …

In recent years, artificial intelligence (AI) has become an emerging trend in different fields:
science, business, medicine, automotive and education. AI has also reached marketing. The …

One of the conditions for the future development of companies is the identification and use of
digital capabilities. In recent years, the environment in which we live and work has changed …

Intelligent systems have particular potentialities and strengths to support decisional
situations faced by companies, especially those of a strategic nature, where good strategic …

This paper describes the current and potential relationship between digital marketing and
artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) …