Purpose–The purpose of this paper is to examine the role of blogs in corporate
communication and proposes general policies to help corporations effectively and ethically …

Business impact of Web 2.0 technologies Page 1 dECEmBEr 2010 | vol. 53 | No. 12 |
CommuniCaTionS of ThE aCm 67 tHis artiCle desCriBes research designed to measure the …

Consumer-generated media, particularly blogs, can help companies increase the visibility of
their products without spending millions of dollars in advertising. Although a number of …

Microblogging has recently generated a lot of research interest. Yet very little is known about
how corporate employees use microblogging tools. This study examined microblogging in …

The Web allows us all, at least those with access, to be publishers. Until recently, that
idealized opportunity was encumbered by a number of practical difficulties. Chief among …

January 2005, Fortune magazine featured a story called “Why There's No Escaping the
Blog.” In May of the same year,“Blogs Will Change Your Business” screamed from the cover …

We assess within-study invariance of key UTAUT scales considering a total of six
respondent group characteristics: five variables pertaining to users' two technology …

Blogs appear to be gaining momentum as a marketing tool which can be used by
organisations for such strategies and processes as branding, managing reputation …

Given the increasing interest in using social software for company-internal communication
and collaboration, this paper examines drivers and inhibitors of micro-blogging adoption at …

Microblogging is growing in popularity and significance. Although many researchers have
attempted to explain why and how people use this new medium, previous studies have …