Intra-organizational social media systems, such as corporate blogging, are increasingly
implemented in companies. Although it is usually expected that such systems are used for …

The modern workplace is inherently collaborative, and this collaboration relies on effective
communication among co-workers. Many communication tools--email, blogs, wikis, Twitter …

This book offers a comprehensive overview of the various concepts and research issues
about blogs or weblogs. It introduces techniques and approaches, tools and applications …

Purpose–With the prevailing microblogging phenomenon, many marketers have created
their microblog accounts to promote products, advertise brands, and attract consumers. The …

Marketing practitioners have recognized a need to measure customer-generated media in
addition to the traditional marketing metrics. Message boards, chat rooms, blogs, and virtual …

Social networks on the Web are growing dramatically in size and number. The huge
popularity of sites like MySpace, Facebook, and others has drawn in hundreds of millions of …

Firms introducing network technologies (whose benefits depend on who installs the
technology) need to understand which user characteristics confer the greatest network …

With the proliferation of online social networks, there has been a growing interest in
understanding why people come and use this new type of communication platform. In this …

A number of studies have identified a robust relationship between the use of social network
sites, particularly Facebook, and positive outcomes such as social capital. Social network …

During the past few years, there has been an exponential growth of blogs, and behind these
blogs are numerous bloggers who create and manage them. It is widely expected that …