This study proposed five novel constructs–green satisfaction, green affect, green trust, green
brand loyalty, and green brand equity–and explored the positive relationships between …

This article proposed four novel constructs–green brand image, green satisfaction, green
trust, and green brand equity, and explored the positive relationships between green brand …

A compelling question that constantly arises in our society today is “How do we build a
healthy brand that is closely associated with environmental activities?” Enhancing green …

Due to increasing awareness towards environmental issues and consumer demand for
environmental-friendly products, companies are shifting their management from brand …

Building on a novel perspective of expected eudaimonic well‐being, this study investigates
how green brand knowledge affects green brand purchase intention. In addition, the …

Building on arguments relating to the differences between innovation and innovativeness
and their influences on brand loyalty, this study investigates how green brand …

Quality of life of the future generations depends on the efforts of current generations to
protect environment. The purchase decisions based on their green behavioral intentions not …

This work examines the impact of greenwash on green brand equity and analyses the
mediation effects of green brand image, green satisfaction and green trust as well as the …

Purpose–This study aims to combine the literature on green marketing and relationship
marketing into a new managerial framework of green trust. In addition, this study seeks to …

This study proposed four original concepts–green perceived value, green satisfaction, green
trust, and green loyalty–and discussed their relationships. The results showed that …