The importance of innovating and creating in the era of the industrial revolution 4.0 we are
required to be smarter in innovation in order to get the highest benefits from new emerging …

The COVID-19 pandemic has brought many difficulties and uncertainties to the social and
trade world. MSMEs (Micro, Small and Medium Enterprises) are considered vulnerable and …

The volatility in the business environment requires innovation, and to keep up with
technological advancements, leaders must determine whether to encourage organizational …

This research aims to simulate SMEs' digital transformation approach to improve their
commercial toughness in the aftermath of the Covid-19 outbreak. Quantitative research …

This study presents and examines an integrated model that investigates the ability of the
hospitality industry leaders in Indonesia to reconfigure resources such as digital market …

The purpose of this study is to find out what factors and what marketing strategies that affect
Marketing Performance of culinary start-up business so that this culinary start-up business …

A model that can elaborate the interaction between research variables influencing digital
transformation, especially on the performance of sales organizations in Fast-Moving …

The Digital transformation concept defined as how firms and organizations utilize the power
and possibility of technology like cloud computing, artificial intelligence, and machine …

The objective of this research is to study the effects of creative innovation that influence the
operations of startup businesses in Thailand 4.0 era. This research adopted mixed–methods …