Social media is becoming more and more popular as a medium for marketing and
promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as …

Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

The use of social media sites as part of a company's marketing strategy has increased
significantly in the past couple years. Regardless its popularity, there is still very limited …

In the present era social media created a boom in business. It has changed the way
companies deal with their consumers and enable them to market their product or services in …

The research of digital marketing trends has shown that Social Media Marketing is at the
very top of the list in popularity among digital marketing techniques on a global level …

Growing popularity of social media compelled the marketers to think about this media along
with traditional functional areas of marketing. Social media is based primarily on the internet …

The projects aim is to understand how social media marketing is effected customer purchase
intent. Our search began with a lot of factors effecting customer purchase like.“social …

Technological innovation can help a business gain maximum profits. Previous studies have
proven that social media is vital for improving performance, but research gaps remain. This …

The total population of social media users has been increasing due to several factors like
increased broadband availability, the improvement of software tools, and the development of …