The goal of this discussion paper is to foster the debate among scholars on some of the key
issues that are currently challenging the impact of academic wine consumer studies and …

Background As wine has become more than just a drink, exploring wine consumer studies
provides a better understanding of various factors that shape the wine industry. Therefore …

Purpose The purpose of this paper is to systematically review the body of work featured in
the International Journal of Wine Business Research (IJWBR) since its transition from the …

Purpose Wine as a research topic continues to address a plethora of diverse contexts. In
consideration of this scope and abundance of wine literature, this study aims to provide …

China is the fastest growing wine market, but conducting research there is fraught with a
variety of issues. This article explores some of the issues the authors have dealt with in …

The goal of this study is to provide a comprehensive review of the academic research into
wine marketing over the last three decades. Data from 1135 wine marketing-related …

The call for papers for the fourth workshop solicited contributions of general interest to the
wine and hospitality professions with special consideration given to cultural and social …

In the March/April 2018 issue of this journal we published an article entitled'We need to be
thinking about alcohol drinkers in China'. In this article we continue to present findings from …

Understanding wine consumer behavior: Recent insights and open issues-Research into
the processes underlying consumer behavior related to wine has made great strides in the …

The purchase and consumption of wine, whether in hospitality environments or domestic
settings, has huge anthropological significance underpinned by a discourse of wine …