The generalized objective of this research paper is to critical evaluation of marketing mix in
context of 21st contrary applies particularly to the marketing perspective. This research …

The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the
evolution of marketing theory: from the marketing concept, through relationship marketing, to …

Marketing mix is the most fundamental concept of marketing which is a set of controllable
marketing tools that a company uses to create a desired response in the targeted market …

The contemporary marketer is a mixer of ingredients one who blends some variables to offer
customer satisfaction in an environmentally friendly way. These variables, traditionally …

Marketing mix has under gone a sea change in last few decades. Every stake holder
involved in the marketing process looks for 'Value'. The customer enters in the marketing …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments, and …

Modern society is becoming increasingly aware of the necessity to behave in a sustainable
manner which resulted in higher expectations towards sustainable practices of businesses …

Marketing mix has been the cornerstone of the discipline and dominating marketing early
thought. This concept has been the focal point in the development of conventional …

This is a theoretical paper about managerial marketing variables that describe new
dimensions of the marketing mix. The paper discusses the current 4P's model of marketing …