This study aims to explain the role of relational capability and informational capability in
mediating the effect of social media adoption on business performance. The population of …

Information communication technology has plenty of benefits to society. Social media being
the product of information technology have become an essential tool for marketers at a very …

ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …

Social media empowers small and medium enterprises (SMEs) in engaging with their
stakeholders economically and effectively. Social media use affects SMEs operation and …

Technological innovation can help a business gain maximum profits. Previous studies have
proven that social media is vital for improving performance, but research gaps remain. This …

Social media technology as borderless media has made it easier for small and medium-
sized businesses (SMEs) to interact with their customers. The application of social media …

Purpose This paper aims to propose and test a research model that links social media
usage with networking capabilities on the commercialization performance …

Social media emerged as most influential phenomenon since few years, and organizations
need to reconsider their strategies due to significant influence over the goals achievement …

This study aims to bridge the theoretical gap in the relationship of business ability to build
relationships with marketing performance in the digital economy era, marked by the …

The firms and the industries still using the ways and means of promotion and publicizing the
products have still not achieved the level of success as the modern means of social media is …