The metaverse can be defined as a seamlessly interconnected digital universe promising a
revolution in the ways how consumer brands and firms will be interacting and transacting in …

The contemporary world is witnessing a rapid surge in technological adaption and
integration. The internet and digital innovations have paved the way for more flexible …

In this chapter, the main study focus will be on the emerging opportunities and challenges to
the metaverse in digital marketing domain and will provide more detailed scoping review of …

The term metaverse refers to a virtual environment that exists beyond the physical world we
live in but, at the same time, is similar to the real world. This chapter intends to investigate …

Modern society is seeing a fast uptick in technology adaptation and incorporation. The
development of the internet and other modern devices has made it possible for systems to …

The Metaverse is a postulate new release of our online world with steady online 3-D digital
surroundings. The conventional advertising method transfigured into the time period …

The Metaverse offers an evolving landscape for extending the virtual, augmented, and
extended reality on one hand, and overlapping such technologies with the real world on the …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

Digital transformation has been evolving drastically since the 1990s, with the birth of the
internet. This digital transformation makes several fictions into reality. Social networking like …

Purpose This study aims to present and explain the concept of Metaverse, which will
revolutionize nearly every industry and can be regarded as the 3D version of the internet …