Effect of product innovation as a strategy on sales performance at Guinness Ghana Limited
GT Zevor - 2020 - ir.ucc.edu.gh
There is the need for strategic managers to have a better comprehension of how firms
benefit from new product innovation so as to be able to overcome its competitors. It is …
benefit from new product innovation so as to be able to overcome its competitors. It is …
Influence of marketing innovations on the performance of soapstone small and medium enterprises in Kisii County
PM Nyachwaya - 2017 - erepository.uonbi.ac.ke
The ability of a firm to proactively respond to the market place changes arising out of the
customer demands, changes policies and regulations will determine its capacity to survive …
customer demands, changes policies and regulations will determine its capacity to survive …
Product Innovation and the Competitive Advantage of Telecommunication Companies in Kenya
P Mugo, J Macharia - Kabarak Journal of Research & …, 2021 - journals.kabarak.ac.ke
The rapid expansion of the global market in the telecommunications industry has created
intense competition that necessitates active market innovations. To survive, organizations …
intense competition that necessitates active market innovations. To survive, organizations …
Assessment of the Effect of Business Innovation on Performance of Small and Medium Enterprises Supermarkets in Laikipia County, Kenya.
CC Kibet, N Rintari, A Moguche - International Journal of …, 2023 - ijpp.kemu.ac.ke
Supermarkets form a significant component of retail, and therefore their growth is
paramount. However, the performance of Kenyan supermarkets has experienced low …
paramount. However, the performance of Kenyan supermarkets has experienced low …
Effect of Market Innovation on Performance of the Cement Manufacturing Firms in Kenya
MK Mbogori, A Moguche - Journal of Strategic Management, 2021 - edinburgjournals.org
Marketing innovation refers to the implementation of new marketing methods and models
that would significantly change the product design or packaging, product placement or …
that would significantly change the product design or packaging, product placement or …
Innovativeness Technology in Marketing: An Antecedent for Small and Medium Enterprises (SMEs) Growth in Benin City, Nigeria
EC Gbandi, O Osayande - Ife Social Sciences Review, 2023 - issr.oauife.edu.ng
Despite its significant contribution to the economy, SMEs often encounter numerous
challenges that lead to their eventual collapse or unviability. One of the most frequent …
challenges that lead to their eventual collapse or unviability. One of the most frequent …
[引用][C] Drivers of product innovation amongst small and medium enterprises in the agro-based manufacturing sector in Kiambu County, Kenya
SM Wainuku, N Karanja - The Strategic Journal of Business & Change …, 2019