In the world today, it is nearly impossible to efficiently sell products or services without
conducting market research. Increased competition has led businesses to demand more of …

Research question. To survive, organizations must have a competitive advantage in order to
stay ahead of the competition. Market innovation has remained the driving force behind most …

For a business to survive in the market that has a lot of players, it has to adopt pure strategic
management that will enable it to compete with other competitors in the market. Firms …

New products can be referred to as original products, product improvements, product
modifications, and new brands that the firm develops through its own research and …

Innovation has become one of the major contributors to the survival of any business. This
means that businesses should constantly develop and improve their products and services …

This study was carried out to examine the effect of innovative marketing skills and business
performance of small and medium scale enterprises (SMEs) in Akwa Ibom State, Nigeria …

Purpose: The focus of the research was to measure the entrepreneurs’ innovation and
how this attribute contribute to the performance of an SME. Methodology: The study adopted …

A driving force for competitive scuffle in the present chaotic environment is innovative
marketing strategy. Introducing new products and services are at the nucleus of economic …

The recent advancement in information technology has impacted heavily on SMEs ability to
innovate hence impacting on their financial performance. This study therefore sought to …